Marlboro’s product placement in Soviet comedy

Wednesday, August 27th, 2008 | Soviet movies | Tags: 1973

Even though Western propaganda was repeating for years, that Western brands were not available in Soviet Russia, you can watch with your own eyes, that that’s not truth. That’s musical scene from the famous Soviet comedy “Ivan Vasilievich changes profession” (in american perverted translation: “Ivan Vasilievich: Back to the Future”), released in 1973. The plot is based on time machine and journey through time, so heroes get into medieval Russia.

You can see Marlboro’s product placement in the movie. And that’s not photoshop, that’s exact episode from the movie.

Marlboro's product placement in Soviet comedy

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